In addition, this will make SPF testing truly a staple and a backbone in sunscreen formulations before such products are marketed. They too will be forced to pull-out their products as well if their filters are in similar numbers and concentrations with that of Purito as what happened with Dear, Klairs, and KEEP COOL. Moreover, it gives them the avenue to put into practice the concepts of business responsibility and accountability towards the consumers and the market in general.įurthermore, the controversy that these three brands have creates a rippling effect with other sunscreen brands in the market at present. Scandals such as this one become turning points in an industry that compels brands and corporations to be extra thorough with the products they put out in the market. It further educates us to always check the authenticity of the product claims and the honesty of the labels. Secondly, the issue forces consumers to be aware of the product that they are using be it sunscreen or whatnot. Since these sunscreens are already under fire and in public scrutiny, as consumers we can safely expect that these brands will step- up in their formulations that will be backed by credible scientific tests because technically they wouldn’t want to be in the same sinking ship twice- it’s bad for business. This setback experienced by these sunscreen brands provides a vehicle for innovation and product improvement.
KEEP COOL has since released an official notice in their Instagram page.Ī post shared by KEEP COOL 🌎 as frightening as this may sound, this is actually a good thing for the skincare community.
These are two of the newer UV filters that are not approved by the FDA yet. The brand was dragged down in the scandal because the filter that they use in the sunscreen is similar with that of the other two in small concentrations- the Uvinul A Plus, DHHB, and Tinosorb S. This is because the manufacturer of their UV filter is the same with that of Purito.ĭear Klairs Soft Airy UV Essence SPF50+ PA++++Īnother brand that was also brought in the spotlight of the controversy is KEEP COOL’s Soothe Bamboo Sun Essence SPF 50 PA ++++. In so doing, Dear, Klairs also pulled-out their cult-favorite sunscreen Dear, Klairs Airy UV Essence even without being openly called out by the public and testing labs yet. We stan a company that listens and takes accountability. From a buyer’s perspective, this action is laudable. Purito, being a responsible brand that they are, has issued an official notice in their Instagram page about the issue and has removed the sunscreen in the market at present while more tests are conducted for the sunscreen in question. Should I throw the sunscreen I was using or should I continue using it or should I purchase a new one from a different brand? At the end, I ended up continuing using it at least until I consume the remaining tube, because economically it would be a total waste to throw it right there and then because honestly, it is still a very good product and an SPF of 15-19 is better than have no SPF at all. At that point, I really don’t know what to do yet. Since two years ago, I have been loving the Purito sunscreen so to hear about the scandal was truly such a shocker. A lot of consumers were outraged and shocked like myself. The results as clearly shown are way below the claimed SPF number of the brand in their labels that says: SPF 50 PA ++++. PURITO Centella Green Level Unscented Sun SPF50+ PA++++ In the report, the Purito SPF tested 15.8 for the In-Vitro result (a test that usually involves isolated tissues, organs, cells), while in the In-Vivo test (a test performed with a living organism such as a person) the Purito SPF yielded a 19 SPF. This was brought to the public eye through a test conducted by an independent testing company in Warsaw, Poland. However, the recent controversy that Purito had over their sunscreen Centella Green Level Unscented Sun put Korean sunscreens under a scrutinizing lens at the height of the Korean skincare industry’s economic success. These are some of the major factors that drive a lot of skincare enthusiasts to put their money on Korean sunscreen brands. Korean sunscreens are famous for their amazing formulations infused with other beneficial ingredients, consistencies that almost feel like your lightweight moisturizer, and the absorption rates that leave no whitecast behind.
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